What is it with sneakers and keychains? These two commodities seem to be appearing as one and the same in the past few weeks.

First there was Supra, and then Nike. And now, the VITTEL x New Balance Keychain Campaign is heating up the sneaker files from end to end. These sneaker keychain set is the ultimate in sneaker satisfaction.

If you are a sneaker addict, but just can’t afford to buy every lovable sneaker model in town for lack of financial resources, then you can get away with that addiction with the VITTEL x New Balance Keychain Campaign.

This campaign is a joint project between New Balance and bottled water brand Vittel. Under the campaign, every purchase of a 500 ml Vittel bottle from all outlets with the exception of vending machines, will give you that adorable mini shoe keychain.

The VITTEL x New Balance Keychain Campaign includes tow iconic New Balance models namely Model 576, which comes in the very basic and simple colors, as well as the Model 996, which comes in bold neon colors.

NB models, the 576 and the 996. The 576 comes in some simple, basic colors while the 996 features some bold neon versions. The VITTEL x New Balance Keychain Campaign may just be the marketing blitz that will catapult the bottled water product to the sale level it wants to reach.